Answer to Question #301981 in Marketing for keda

Question

1. Describe your online decision-making process using one of the three behaviour models (Consumer Decision Making, Black Box or Science of Persuasion),
2. Explain how an offline decision-making process may be different from your online experience.
3. Which Web Experience factors would be most important in influencing your final decision? Discuss at least three.

Answer 1

1.     Online decision making is a term that defines the mental process that clients go through before making a purchase on the internet. The major goal of this article is to figure out what motivates people to choose one option over another, especially when it comes to items and services of varying quality and cost. According to the psychological perspective, the setting in which a decision is made influences it to a great amount. It's all about figuring out what makes the alternatives valuable. The value people attach to an alternative varies depending on the amount of options available, the decision maker's attitude, their previous experience with similar decisions, and other factors. The way alternatives are presented was discovered to be one of the aspects that influences decision. Ironically, the majority of individuals will likely claim that they are aware of their preferences; nevertheless, the truth is that most people do not know what they want unless they see it in context.

2.     The method by which customers make purchasing decisions in ecommerce is known as online consumer behavior. The actions themselves are based on ever-changing expectations and requirements, such as detecting a problem or opting to make a purchase. Having an internet business is less expensive and easier to operate than having a physical store. Aside from the fact that they are simple to set up, online retailers can generate greater profit. With all of this in mind, it's no surprise that selling online is less expensive than selling offline.

3.     The Economic Factor is the most essential and first on our list. This is the most important factor to consider before making a purchase. Simply put, people cannot buy what they cannot afford. The need for a product isn't a factor here either, but the most significant factor is price. The element is entirely focused on the customer's requirements, and it is supported by logic that what makes sense and also serves the customer's best interests. This one aspect also has a significant impact on the purchasing choice. The marketing mix consists of four elements: product, pricing, promotion, and distribution channel, each of which has a direct or indirect impact on the consumer's decision-making process. Consumers assess a variety of factors, including the product's qualities, the price charged, the product's availability at the desired location, and much more.