Answer to Question #302754 in Marketing for Mohd Danish

Question

(1%) Idea Screening:

How will you get to screen and test your idea?

What are the resources you may need?

Answer 1

How will you get to screen and test your idea?

1. Build a prototype or test service.

2. Build a minimum viable product.

3. Run it by a group of critics.

4. Tweak it to suit your test market.

5. Create a test website with social media tie-ins.

6. Create a marketing plan and use it.

7. Adopt an experimentation mindset.

8. Implement design thinking.

 What are the resources you may need?

Machinery/Equipment

Vehicles

Technology

Licenses and Permits