Answer to Question #302758 in Marketing for Mohd Danish

Question

What are the steps you will take to test the product and ensure you reduce the uncertainty revolving around the success of the product?

Answer 1

Product testing is the process of measuring the possible performance of the products or services among the target buyers. There are eight stages for conducting successful product testing which include

1. Idea generation

2. Idea screening

3. concept development and testing

4. Business Analysis

5. Product Development

6. Testing marketing

7. Commercialization

8. Monitoring and evaluation

9. Feedback

10. Closing