Marketing Answers

Assume that you are the director of marketing for a company that markets electric bicycles in Vancouver.  You feel that if your market is segmented, you will be able to satisfy your customers’ needs more efficiently and effectively. You must first decide what bases to use for segmenting the market.

a)    Develop a list of the potential segmentation variables you might use.

b)   Include your thoughts on how useful each might be to your marketing strategy.

c)    What are your final recommendations for the bases for segmenting the market and include your explanation of why you make that recommendation.?

<span style="font-weight: bolder;">https://www.wired.com/gallery/best-electric-bikes/</span>

<span style="font-weight: bolder;">https://www.bicycling.com/bikes-gear/a22132137/best-electric-bikes/</span>

 Assignment will be marked out of 10. It will be evaluated based upon the quality of your research, your identification of appropriate segmenting variables, and the rationale for your recommendation. Professional quality of presentation is expected. 

Discuss amino acids under the following headings:

a)      Properties and uses of amino acids

b)     At least 5 structural examples of amino acids

c)      Condensation polymerization of any three named amino acids to form a polymer

Fill out your thoughts for 3M Corporation:

Specific: What do I want to accomplish?

Why do I want to accomplish this?

What are the requirements?

What are the constraints?

Measurable: How will I measure my progress?

How will I know when my goal is accomplished?

Achievable: How can the goal be accomplished?

What are the logical steps I should take?

Relevant: Is this a worthwhile goal?

Is this the right time?

Do I have necessary resources to accomplish this goal?

Is this goal in line with my long term objectives?

Time-Bound: How long will it take to accomplish this goal?

When is the completion of this goal due?

When am I going to work on this goal?

Questions

The internet is a staple of the modern office. Some companies are concerned that the Internet (and its e-mail application) lead to increased theft of time in the workplace. But, others argue that the Internet promotes efficiency of information. Should companies simply get rid of the Internet at work or should they craft policies that acknowledge the reality that employees may occasionally use the Internet for non-work related tasks.

1. What are your thoughts on this?
2. What are the parameters and the potential implications for failure to adhere to those parameters?

Greg wins $1,000 in a radio contest. He decides to invest his windfall into a bond that has a yield of 3% simple interest for 1.5 years. The inflation rate for the year has been around 3%. Greg does not need to access the money right away and is considering a long-term investment. Is the bond a wise investment for Greg? Why or why not? Using the table above and your knowledge of the types of investments, which option or options would you recommend for Greg? 

Determine the target audience of Lands End by looking at content that the brand shares online.

1. Gender
2. Age:
3. Education:
4. Occupation:
5. Income:
6. Marital Status:
7. Children:
8. Hobbies & Activities:
9. Likes or Dislikes:
10. Use of product or service:

Learn more about yourself! Go to https://www.truity.com/test/big-five-personality-test and take the Big 5 Personality Test. Then go to

https://www.personalityperfect.com/test/free-personality-test/ to get a brief assessment of your MBTI profile. 

Answer the following questions:

1. Do you agree with these results? Why or why not?

2. How does your Big Five profile compare against the MBTI?

3. How are personality tests and employment linked?

4. Why would an employer or employee be interested in the results of a personality test?

Response to a team member: 

1. How do your team member's test results differ from yours?

2. What did you learn from your team member's post? 

Please Note: 

Answers to the discussion questions must be completed by Saturday at midnight of the week in which it is assigned. Your answer must not more than 500 words single-spaced in length and must include a minimum of 2 research sources: the textbook plus at least one peer-reviewed journal article. Your response to a team member must be posted by Wednesday at midnight. The response must be a min. of 2 paragraphs single-spaced in length and must include a minimum of 2 research sources. You may use the same research used in your discussion answer. The questions will be graded using a scale of 0-10. See rubric in the intro-section of the course page

Web Crawling. 

Using your favorite search engine, search on the term “team effectiveness.” Find five webpages related to this concept and write up a one-page (max 500 word) summary of the common team effectiveness concepts you discovered by visiting these pages.

Please Note: 

Answers to the discussion questions must be completed by Saturday at midnight of the week in which it is assigned. Your answer must not more than 500 words single-spaced in length and must include a minimum of 5 sources. Your response to a team member must be posted by Wednesday at midnight. The response must be a min. of 2 paragraphs single-spaced in length. The questions will be graded using a scale of 0-10. See rubric in the intro-section of the course page

Read the Chapter 3 Mini Case Study and submit your answers to the following 4 questions:

 1.    How might you go through the steps in the consumer decision process if you were thinking of buying a car?

2.     How would your consumer decision process differ if you were deciding to use Uber?

 3.    How have sharing economy companies created value for consumers?

 4.    Which factors examined in Chapter 4 do you think would have the most impact on consumers when looking for an Airbnb location for an upcoming holiday?

Case Assignment 2: Analyzing Tweets

Background

Select a company or a celebrity you like to follow on Twitter and analyze their tweets from the past several days.

Focus on their language and style strategies and how they keep their content compelling while also keeping it concise.

Your Assignment

Write a 500-word (maximum) memo to your instructor presenting your findings.

Do not insert screenshots of tweets. Explain and analyze in your own words.

ASSIGNMENT GUIDELINES

§ Due no later than 10:00 AM on Monday, February 08, 2021

§ Submit assignment via Moodle

§ Present the memo in a format or style of your choice.

§ Must have a title page with assignment name, course number and name, student name, instructor’s name and date.

§ Must have a references page (APA format).

§ Counts towards 10% of your total mark.

ASSESSMENT CRITERIA (See Assessment Rubric)

Ø Introduction – 5 pts.

Ø Content (language, style, compelling) & Organization – 5 pts.

Ø Format & Design – 5 pts.

Ø Conclusion – 5 pts.

Ø Grammar, Spelling & Mechanics – 5pts.