Marketing Answers

1.​The first rule of marketing: Do not try to sell bicycle seats to fish.

​List two reasons why you should not market bicycle seats to fish.

For Campbell, what are the likely marketing implications of gender, age, and regional influences on the way that consumers buy and use soup in China?

For Campbell, what are the likely marketing implications of gender, age, and regional influences on the way that consumers buy and use soup in China?

Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps

Evaluate the Current Pakistan Market Need and Launch a new product in the market as per New Product Development Process.

Apply the Message Execution Forms, used in major advertising decisions in the current market practices. Mention the advertisement links for each execution form. (Use any six and in two lines tell why you selected the type)

Question – 2                                    5 marks (200-250 words)

Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY.

Lipton

Sunsilk

Surf Excel

Axe

Blue Band

Vaseline

Close Up

Knorr

Pears

Walls

Pepsodent

Wheel

Brook Bond

Rexona

Clear

Lux 

Ponds

Comfort

VIM

Dove

Question – 1                                    5 marks (200-250 words)

Some products remain in the maturity stage of the PLC for long period of time, whereas others pass through quickly. List and explain briefly three possible conditions that may allow a product to remain in the maturity stage for a long period of time

What is the key implication of the perishability of services for channel design in your own perspective?

It is preferred that your answers are structured in paragraphs with specific and relevant heading for each paragraph. It would be better if you provide reference of your source.