Marketing Answers

Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps.

Marketers are now working to harness the new-found communications power of their everyday customers by turning them into influential brand ambassadors, Companies like Sony, Microsoft and McDonald’s are now developing a new breed of brand ambassador programs that organize and multiply consumer to consumer interactions about their brands. Marketers select their brand ambassadors very carefully, based on customers’ devotion to brand and the size of their social circles. For the ambassador, rewards include product samples, gifts discounts and token cash payments. Perhaps most important to many brand enthusiasts, they get inside access to company’s information about new product and services about to be launched. One such success story was Sony. Sony used brand ambassadors to jumpstart the launch of its new GPS camera, a high tech device that draws on satellite tracking technology to let you record the exact location of every picture you take and later map them out using Google maps. Out of 2000 or more online applicants, Sony picked only 25 brand ambassadors. The ambassadors were given a free camera and other equipment along with lesson on how to use them. They were encouraged to show the camera to friends, associates, and anyone else who asked hand-out discount coupons and blog weekly about their travel and picture taking adventures on a dedicated Sony micro site. 

Q. Read the above case description carefully and answer the below questions.

1. Based on your own understanding of reference groups, how effective would brand ambassadors be as reference groups for relatively expensive, infrequently bought product and services? How would your answer change if the product in question was detergent or cooking oil? - 6 Marks (350-400 words)

2. In your view, in the Pakistani marketing context, is the concept of brand ambassadors likely to succeed? Justify your answer. What public available criteria would you use to select the Ambassadors? - 6 Marks (350-400 words)

Grading Rubric

Word limit

Concept

Relevant example

Overall structure

350-400 for each question 

Your answer should clearly connect with the concepts taught

during the course, you can use

the book as reference (2)

Connection of this example with the concepts asked in the question (3) You can name specific links

To the point answer that provides a clear answer in an understandable

manner.

SWOT Analysis of Kwantlen Polytechnic University. - Chapter 3 Assignment

Prepare and Submit a SWOT Analysis of KPU.

Marked out of 5.

EXERCISE – Writing Process

Please review the power point slides <span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:115%">Planning, Writing &amp; Revising Business Messages</span>

Please answer the following essay questions after you complete the reading assignment:  <span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:115%">Chapter 2: The Writing Process</span>

Questions

1. What is your ideal writing process? Do you currently use your ideal writing process?

2. How do you normally complete an assignment? Do you feel that this method is successful?

Submit your answers in a word doc. on the MOODLE assignment submission page created for this exercise.

Tip:

Look towards the learning objectives for this week to help you answer these questions. 

CASE ASSIGNMENT 1: REVISION

Your Task

Read the following document and perform the following tasks:

1) Read and analyze the strengths and weaknesses of each sentence. Is the letter professional? (Written analysis not required)

2) Revise and rewrite the LETTER so that it follows the appropriate guidelines for writing professional business messages.

LETTER

I am a new publisher with some really great books to sell. I saw your announcement in Publishers Weekly about the bookseller’s show you’re having this summer, and I think it’s a great idea. Count me in, folks! I would like to get some space to show my books. I thought it would be a neat thing if I could do some airbrushing on T-shirts live to help promote my hot new title, T-Shirt Art.

Before I got into publishing, I was an airbrush artist, and I could demonstrate my techniques. I’ve done hundreds of advertising illustrations and have been a sign painter all my life, so I’ll also be promoting my other book, hot off the presses, How to Make Money in the Sign Painting Business.

I will be starting my PR campaign about May with ads in PW and some art trade papers, so my books should be well known by the time the show comes around in August. In case you would like to use my appearance there as part of your publicity, I have enclosed a biography and photo of myself.

P.S. Please let me know what it costs for booth space as soon as possible so that I can figure out whether I can afford to attend. Being a new publisher is pretty expensive!

ASSIGNMENT GUIDELINES

§ Due no later than 10:00 AM on Monday, February 01, 2021

§ Submit assignment via Moodle

§ Present the letter in an appropriate letter format or style of your choice.

§ Must have a title page with assignment name, course number and name, student name, instructor’s name and date.

§ Counts towards 10% of your total mark.

ASSESSMENT CRITERIA (See Assessment Rubric)

Ø Introduction – 5 pts.

Ø Content & Organization – 5 pts.

Ø Format & Design – 5 pts.

Ø Conclusion & Goodwill – 5 pts.

Ø Grammar, Spelling & Mechanics – 5pts.

EXERCISE: Business Etiquette

Choose a non-English speaking country.

Using the search term “business etiquette” along with the name of the country, research what expectations your chosen country has regarding conducting meetings, business attire, addressing colleagues, etc.

Draw comparisons with what you know about business etiquette commonly followed in North America.

Submit your findings in bullet point format.

Include a references page (APA format)

Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps.

Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps.

Apply the Message Execution Forms, used in major advertising decisions in the current market practices. Mention the advertisement links for each execution form. (Use any six and in two lines tell why you selected the type)

How can Ralph Lauren be used in product, price, place, promotion?