Answer to Question #160121 in Marketing for Ashley Aguirre

Question

1.​The first rule of marketing: Do not try to sell bicycle seats to fish.

​List two reasons why you should not market bicycle seats to fish.

Answer 1

1. You should not market bicycle seats to fish because it is the wrong market and there is a high possibility of not making any sales.
2. Marketing of bicycle seats should not be done on fish as they don't understand what the seats can be used for, hence likely to fail in terms of making sales.