Answer to Question #161652 in Marketing for Will

Question

Determine the target audience of Lands End by looking at content that the brand shares online.

1. Gender
2. Age:
3. Education:
4. Occupation:
5. Income:
6. Marital Status:
7. Children:
8. Hobbies & Activities:
9. Likes or Dislikes:
10. Use of product or service:

Answer 1

Lands’ End deals with clothing and home décor items. It engages online advertising by posting various brand contents on their digital platforms. The brands that they share online target a specific audience classified as follows;

v Gender; while it shares contents for the two genders, its main target is women due to classy and colorful house furnishing.

v Age; it usually targets the youth since they share mostly casual but classy outfits, which are consumed mainly by youth in the age of 18 to 35 years.

v Education; the target audience is educated and less educated though it mostly favors less educated people who don’t like official dressing.

v Occupation; targets the casual workers, unemployed, and employed where casual outfits are allowed, not like banks where suits and official clothes are encouraged.

v Income; the target audience is the low and middle-income earners.

v Marital Status; the target audience is the unmarried who are bothered with classy outfits and those in the early stages of marriage.

v Children; the target audience is parents so that they can buy for their children.

v  Hobbies & Activities; target the hiking audience and leisure activities like walking, parties, and the likes.

v Likes or Dislikes; the target audience is those who appreciate likes.

v Use of product or service; the target audience is the people who wear clothes for general occasions.