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based on our country do you think that culture can influence the International Marketing Process? how? give example
assume that you are a marketing planer of Y company and your company assigned you to communicate your country culture with both verbal and non-verbal communication. what type of communication do you use? why?
Course: Marketing Management
Internal Assignment Applicable for September 2021 Examination
Questions,
3 a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to
launch a completely newer version of Konard a wise decision? Justify your answer.
3 b. Suggest promotional tools which the company can use to help it develop a completely
new image for its product.
Analyse and compare “wholly owned subsidiaries” to “joint ventures” entry modes and select only one. Provide a strong rationale for your selected entry mode, including the consideration of both the advantages of disadvantages in the analysis of the entry modes and a clear choice that expands the business opportunities for a Bamboo company entering into the China industry.
Assume buying price from the farmer is $0.50 per kg, the weighted average wholesale selling price is $0.90 per kg and the weighted average retail price is $1.17 per kg.caoculate the total Market margin
Bharat Motors has been selling the “Konard” brand of passenger cars in India for the last
60 years. Their car has been the leading car market share wise for the last 50 years. But,for the last 5 years the scenario has changed. Many multinational car companies have
entered the country and introduced highly fuel efficient, user friendly, & high performance
models in the country. The buyers have thus seen the market change from sellers to
buyers’ market. Spectacular product characteristics have become the rule of the day.
Resultantly Konard has rapidly and constantly lost the market share. Realizing that the
company has no other alternative, they have tied up with a leading car company of Korea
and are now ready to launch an absolutely new and drastically improved version of the old
faithful Konard.
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to
launch a completely newer version of Konard a wise decision? Justify your answer.
LONG ANSWER
Assume that there are 40 m3 of space available in the truck to be used and that it costs $500 to hire the truck. A container of 0.2 m3holds 8 kg of tomatoes and a container of 0.4 m3holds 10 kg of green peppers.
Then the transport cost for tomatoes per container and per kilogram is :-
Assume that there are 40 m3 of space available in the truck to be used and that it costs $500 to hire the truck. A container of 0.2 m3holds 8 kg of tomatoes and a container of 0.4 m3holds 10 kg of green peppers.
Then the transport cost for tomatoes per container and per kilogram
2. Discuss whether organic growth is more sustainable or whether companies should keep pushing their growth by acquiring other companies.
Bharat Motors has been selling the “Konard” brand of passenger cars in India for the last
60 years. Their car has been the leading car market share wise for the last 50 years. But
for the last 5 years the scenario has changed. Many multinational car companies have
entered the country and introduced highly fuel efficient, user friendly, & high performance
models in the country. The buyers have thus seen the market change from sellers to
buyers’ market. Spectacular product characteristics have become the rule of the day.
Resultantly Konard has rapidly and constantly lost the market share. Realizing that the
company has no other alternative, they have tied up with a leading car company of Korea
and are now ready to launch an absolutely new and drastically improved version of the old
faithful Konard.
Q) Suggest promotional tools which the company can use to help it develop a completely new image for its product?
Please give me two Page answer
