Answer to Question #222871 in Marketing for Sahani

Question

Course: Marketing Management

Internal Assignment Applicable for September 2021 Examination

Questions,

3 a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to

launch a completely newer version of Konard a wise decision? Justify your answer.

3 b. Suggest promotional tools which the company can use to help it develop a completely

new image for its product.

Answer 1

Question 3a

Yes, it is a wise choice. It enables them to combine all of their assets and concentrate on the most effective marketing methods as a united force.

Question 3b

Product, pricing, placement, and promotion are the four Ps of marketing. An effective marketing plan must contain all four of these aspects. The goal of promotion is to get the word out to the general public about the company's message. Advertising, sales promotion, public relations, and direct marketing are the four fundamental promotion tools.