Answer to Question #222137 in Marketing for Lucky

Question #222137

Assume buying price from the farmer is $0.50 per kg, the weighted average wholesale selling price is $0.90 per kg and the weighted average retail price is $1.17 per kg.caoculate the total Market margin

Expert's answer

Total margin= total revenue-total expenses/total revenue

Total Market Margin = 1.17- 0.5=0.67/1.17

= 0.572

0.90-0.05= 0.4/0.9

=0.4444

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