Answer to Question #223949 in Marketing for solomon

Question

based on our country do you think that culture can influence the International Marketing Process? how? give example

Answer 1

Cultural sensitivity is critical in today's global economy. Multinational and cross-cultural teams are becoming more popular as more organizations grow and the global economy becomes more accessible to small businesses. This implies that, now more than ever, understanding the culture of your foreign market is critical if you want to flourish worldwide. Culture refers to a person's or society's ideals, customs, and social behavior. In a business environment, culture refers to the types of professional behavior that are typical and accepted in one location vs another. What is considered appropriate business conduct in one country may differ significantly from the approach taken by businesses in other countries. As a result, understanding how culture affects international business is important in order to minimize misunderstandings between colleagues and clients, as well as to ensure that enterprises portray themselves in the best possible light to their new market.

Businesses must also recognize that different cultures have distinct perspectives on business. As a result of different cultural attitudes regarding management, defining roles in global teams can be problematic. As a result, it is critical for organizations to understand their target market's cultural perspective on organizational structure. Businesses must also be cognizant of workplace etiquette if they are doing business globally. Some cultures have a different approach to workplace confrontation, rules and regulations, and working hours as a result of workplace etiquette. While some may see long hours as a sign of dedication and performance, others may see them as a sign of inefficiency or a failure to prioritize family or personal time.