Marketing Answers

Questions: 1 915

Answers by our Experts: 1 605

Need a fast expert's response?

Submit order

and get a quick answer at the best price

for any assignment or question with DETAILED EXPLANATIONS!

Search & Filtering

Bharat Motors has been selling the “Konard” brand of passenger cars in India for the last

60 years. Their car has been the leading car market share wise for the last 50 years. But,for the last 5 years the scenario has changed. Many multinational car companies have

entered the country and introduced highly fuel efficient, user friendly, & high performance

models in the country. The buyers have thus seen the market change from sellers to

buyers’ market. Spectacular product characteristics have become the rule of the day.

Resultantly Konard has rapidly and constantly lost the market share. Realizing that the

company has no other alternative, they have tied up with a leading car company of Korea

and are now ready to launch an absolutely new and drastically improved version of the old

faithful Konard.

Questions:

a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to

launch a completely newer version of Konard a wise decision? Justify your answer.


2. What benefits will Electrolux receive from the acquisition of GE Appliances? How does it fit in with the strategic direction of the group? What other strategic options can Electrolux pursue for future growth to achieve greater global dominance?
Questions:1. Evaluate Electrolux’s strategy in light of its vision and the global trends in the household appliance industry.

1.     Give the equation of exchange and explain the variables used in it. Why we call it an identity?

2.     Describe the factors that affect the demand for money.

3.     Why is the aggregate demand curve downward sloping?



Instructions: Read the article found at the link below and then answer both of the following questions.

https://www.cbc.ca/news/technology/twitter-breach-hack-1.5651675

Question 2:

The article about the Twitter hacking ends by noting the possibility of Twitter employees or hackers being able to read private DMs (Direct Messages) of Twitter users. In Chapter 11, we learned about the concept of information systems controls. If management fails to create sufficient controls it could lead to criminal prosecution and/or contingent liability in some circumstances. Do you think this situation at Twitter could make its executives subject to criminal prosecution, contingent liability, or both? Explain your reasoning. Your answer should be about 2-3 sentences.


Instructions: Read the article found at the link below and then answer both of the following questions.

https://www.cbc.ca/news/technology/twitter-breach-hack-1.5651675


Q1) Using terms and concepts from Chapter 12, Managing Security and Privacy, how would you categorize this attack on the Security Threats chart in Figure 12-1 in the chapter? Note: When you name the category, use the terms at the top (source) and side (problem) to make it clear which one you are choosing, e.g. “Human Error” + “Unauthorized data disclosure.” Then, explain why this is the most appropriate combination of source + problem categories.  Your answer should be about 2-3 sentences.




Bharat Motors has been selling the “Konard” brand of passenger cars in India for the last

60 years. Their car has been the leading car market share wise for the last 50 years. But,for the last 5 years the scenario has changed. Many multinational car companies have

entered the country and introduced highly fuel efficient, user friendly, & high performance

models in the country. The buyers have thus seen the market change from sellers to

buyers’ market. Spectacular product characteristics have become the rule of the day.

Resultantly Konard has rapidly and constantly lost the market share. Realizing that the

company has no other alternative, they have tied up with a leading car company of Korea

and are now ready to launch an absolutely new and drastically improved version of the old

faithful Konard.



suggest promotional tools which the company can use to help it develop a completely new image for its product


Some people blamed the wrong decisions on the engineers, but others blamed the company. Discuss the CID structure and explain whether the indivitual engineer or the company can be held accountable

Health and Nutrition Start-Up, Habbit makes consumer debut with a range of innovative

& delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire

family. A glass of Habbit Super Shake covers all your essential nutrition requirements. It

consists of all essential fibers, healthy omega, vitamins and minerals with zero added sugar

to give a super start to your day. Considering that they have entered in consumer market

for the first time, how the brand should be positioned in the market

pIease give me two page answer