Answer to Question #220461 in Marketing for vaibhav

Question

suggest promotional tools which the company can use to help it develop a completely new image for its product

Answer 1

Answer:

The four Ps of marketing are product, price, location, and promotion. All four of these elements must be included in a successful marketing strategy. The purpose of promotion is to communicate the company's message to the general public. The four basic promotion tools are advertising, sales promotion, public relations, and direct marketing.