Answer to Question #219083 in Marketing for Anjali

Question

As your company wants to explore the potential for inbound tourism from Malaysia to India, you have been asked to do a survey and to work on the nitty-gritty of this new source market, what will ne your approach and how will you take this forward.

Answer 1

To fully ensure that the potential for inbound tourism from Malaysia to India is successful, an understanding of the Indian market is paramount. For instance, India has rose as a tourism powerhouse over the recent years and as a result, it is regarded as the 8^th largest country in terms of contribution to travel and tourism. Therefore, a research on how Indian customs, language, government regulations and their services in tourism will be researched to help ensure that they coincide with what Malaysia offers. Understanding the Indian customs will permit Malaysia to link up with the India tourism Market and effectively enter and succeed positively.