Answer to Question #219020 in Marketing for keda

Question

 What are three (3) major decisions in international distribution that should be undertaken by global marketers and how can companies optimize the most cost-effective ways to get their product to the end-user in the least amount of time.

 

(b) Discuss the role/s that an Integrated Marketing Communication approach would play in the global company's promotional strategy.

Answer 1

a) The three main decisions are; long-run goals of the organization, Requirements of the purchasers or buyers and the overall market strategy of the company.

b) Integrated marketing communication approach is important for passing a specific message to a specific audience through different channels. It aims to establish efficiency and consistency in a message and it plays an important role of changing perceptions of a target group in favor of a particular promotion.