Answer to Question #221193 in Marketing for ramish khan

Question #221193

Questions:1. Evaluate Electrolux’s strategy in light of its vision and the global trends in the household appliance industry.

Expert's answer

To be the best appliance company in the world as measured by its customers, employees and shareholders is what Electrolux envisions.
Its strategy is based on 4 pillars namely: innovative products, operational excellence, profitable growth and dedicated employees.
By restructuring of the firm, production efficiency has increased.
Electrolux is indulged in horizontal integration for integrative growth.
Their line of ultra-silent products helps prevent noise pollution as their global trends incline towards sustainable products
In order to produce local variations for different markets, they have followed “same product architecture, differentiated design”.

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