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You are a public relations practitioner at a multicampus university attending a public relations planning session. The session is taking place at a time when the university’s communication campaigns have been characterised by message inconsistencies. Motivate to the public relations team for a move towards communication integration.
.According to Duncan (2002), communication integration can be defined as "a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue".
You have been appointed as an executive director for marketing and communication at Denel. Denel is a state-owned enterprise that supplies defence products and solutions that operates under the auspices of the Department of Enterprises. For more information on the company visit http://www.denel.co.za/.
Explain to top management the strategies or drivers of communication integration that you will employ to create and nourish relations with its stakeholders.
Select a Namibian company with a specific product of your choice that is entering the South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you are required to critically analyze the general environmental factors how they may influence or help your product to penetrate the said target market.
Namibia Breweries entering the South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you are required to critically analyze the general environmental factors how they may influence or help your product to penetrate the said target market. (50 marks)
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Kwazulu –Natal, a coastal South African province, is known for its beaches, mountains
and savannah populated by big game. The safari destination Hluhluwe-iMfolozi Park, in
the northeast, is home to black and white rhinos, lions and giraffes. Durban is an Indian-
influenced harbor city and a popular surfing spot. Cultural villages around the town of
Eshowe showcase the traditions of the indigenous Zulu people. Having mentioned the
few you are also aware of the current political unrest that need to be taken into
consideration.
Assignment One
Select a Namibian company with a specific product of your choice that is entering the
South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you
are required to critically analyze the general environmental factors how they may
influence or help your product to penetrate the said target market.
DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your knowledge of marketing strategy, advise DUNA INCORPORATED on the most appropriate course(s) of action and the implications of any such actions
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions.
