Answer to Question #227483 in Marketing for Kay

Question

Reasons for the move to communication integration

You are a public relations practitioner at a multicampus university attending a public relations planning session. The session is taking place at a time when the university’s communication campaigns have been characterised by message inconsistencies. Motivate to the public relations team for a move towards communication integration.

Answer 1

To eliminate message discrepancies, the public relations team will prioritize communication integration. The multicampus university has completely ignored integrated marketing communications, resulting in an inconsistent, disorganized message that fails to provide any form of consumer experience. Of course, this is a major blunder, especially in the twenty-first century, when hundreds of new media concepts and channels emerge every year. Communication integration will make it easier to provide a consistent message, build a positive reputation, save money, improve the customer experience, and allow the public relations staff to focus on results.