Answer to Question #226978 in Marketing for Amorette

Question

Namibia Breweries entering the South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you are required to critically analyze the general environmental factors how they may influence or help your product to penetrate the said target market.                     (50 marks)

12 citations

Answer 1

As a marketing strategist you should analyze the following environmental factors that may influence your product penetration into the target market.

Political and regulatory factors-The purpose of regulation is to protect both consumers and businesses in the said target market.

Economic factors-Every day, marketing managers face a dyke of economic news. They must digest it, assess its impact, and alter marketing plans accordingly for the penetration of your products.

Competitive factors- It is important for marketers to pay attention to their competitors in the target market because marketers who don’t pay attention to their competitors are playing a losing game.

Technological factors-New technologies also transform the marketing mix in another important way: they alter the way companies market their products.

Social and cultural factors-Marketers also have to stay tuned to social and cultural factors that can affect sales.

These factors present both threats and opportunities that require shifts in marketing plans.