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DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions. [15 Marks]
products for over 25 years. SOKOI Group has recently decided to diversify its business portfolio and have
invested about $2million dollars in the establishment of a modern hospital and health centre known as the
SOKOI Medical Centre. As the Business Development consultant of this new hospital, explain to the
management of SOKOI Group four (4) ways in which the shoes business differs from the hospital and
healthcare business. Describe four (4) unique strategies you shall adopt in ensuring the operational success of
SOKOI Medical Centre. [15 marks]
within the mix to influence the buyer’s response. Support your answer with relevant examples. [15 marks]
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions. [15 Marks]
You have been hired as a consultant to Freedom Inc. a consumer-focused financial institution intending to enter the Ghanaian market. Critically analyse what factors you shall consider in advising Freedom Inc. on how it should set its lending interest rates, accounts commissions, fees & charges
DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your knowledge of marketing strategy, advise DUNA INCORPORATED on the most appropriate course(s) of action and the implications of any such actions
you have been hired as a consultant to Freedom Inc. a consumer-focused financial institution intending to enter the Ghanaian market. critically analyze what factors you shall consider in advising freedom inc. on how it should set its lending interest rates, accounts commission, fees and charges
Describes three objectives of advertising and give effective examples used by the any identified company
Social media contributes to brand building, but brand building doesn’t happen overnight; it requires certain strategic integrated marketing communication efforts. As a communication director of UPSA Communication Consults (UPSA-CC), discuss 5 social media initiatives you will consider in building your company’s brand and higher returns on your corporate revenue.
