Answer to Question #226491 in Marketing for Sosu

Question

DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions. [15 Marks]

Answer 1

Duna Incorporated

Duna is a commercial organization made up of distinct parts that provide a wide range of products. It manufactures alcoholic beverages as well as noodles and processed foods. It is based in Nigeria and has been in the sector for the previous five years. However, it should be recognized that the Nigerian market is vast and offers a wide range of prospects. As a result, the corporation is confused about how and what to accomplish in Nigeria, given its current market position. However, to function effectively in the current situation, the firm requires some guidance on applying. A marketing strategy is a commercial organization's strategic plan for matching its customers' product preferences and choices. As a marketing strategist, I would advise the company's management to take various courses to prepare for the market's unequal chances. Duna should outline the company's specific aims and objectives, which are the target in two years, and they must be reachable to deal with the existing market conditions (Alqahtani et al., 2021). This will be done once a team of specialists has been assembled to analyze demand, consumer preferences, and overall opportunities. When performing their research, the pros should also examine marketing tactics such as price by comparing their sale price to that of other firms and the level of competition on the market. This marketing strategy research will aid Duna Incorporated in finding areas of weakness and feasible solutions that will assist the firm in building a plan that takes client needs into account.

It will also assist Duna Incorporated in identifying the best and most advantageous prices for its products to adapt to the very competitive business market. In addition, the corporation should make significant investments, such as shares, and ensure that investors have access to reliable financial information. Investing will increase the value of Duna Incorporated, allowing it to grow and generate a good return on its assets (Chaudhary, 2021). In market fluctuations, the financing will enable them to change their course or plan in the future. The investment generates a higher return, which will help the company plan its output and determine how to improve and expand the organization as a whole. Duna Incorporated should use the most appealing commercials that best suit their products when promoting their products. This will pique the customer's interest and prefer Duna's products over those of other companies. As a result, the company should actively compete in the market and ensure that marketing methods are applied. This will enable them to survive in Nigeria's vast market of unequal opportunities.

References

Alqahtani, F. K., Abotaleb, I. S., & Harb, S. (2021). LEED Study of Green Lightweight Aggregates in Construction. Sustainability, 13(3), 1395.

Chaudhary, P. (2021). The Business of Travel Agency and Tour Operations.