Parle Agro makes its entry into the dairy segment with a premium and high-quality
range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's
philosophy, SMOODH becomes the only flavored milk beverage in the global market to be
available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for
the new launch.
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