Answer to Question #248430 in Marketing for Pein

Question

1. Wether to standardize or adapt a product will be one of the central decisions an international marketer makes. Select a global product which is available in the Philippines. What was standardized or adapted? Why did the marketing team make these choices?

2. Which pricing method (cost,demand,competition,profit-based) would you recommend for the following items to be sold in other countries? Briefly defend your reasoning.

* Tennis balls by a manufacturer in the Philippines.

* Mobile phones service in Chile

* Solar panels in Canada

3. Find a product that is intensively distributed in a country of your choice. What can you say about its distribution channels in that country? 

4. When is Standardized International Advertising necessary/appropriate? Give 1 example. Include photos of the standardized advertisement used by the brand. 

Answer 1

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