Answer to Question #248697 in Marketing for Theresia Mbendeka

Question

give the analysis of Power of Buyers for a King Lager beer in kwazulu-Natal

Answer 1

Namibia Breweries Limited produces King Lager as one of their beer products (NBL). It's crafted with all-natural ingredients and no additives or chemicals, and it's brewed to the same high standards that NBL beers are known for. King Lager is a well-known brand, and its entry into the KwaZulu-natal market will undoubtedly cause a stir. I want the marketing manager to employ pricing strategies, allowances, payment terms, discounts, quality packaging, advertising, sales promotion, and public relations to easily penetrate the market.

In the beer industry, client negotiating power refers to the level of influence a customer has in the market. Beer is related with drug misuse and criminality in the individual setting, yet it falls into the category of pleasures that customers can do without. Due to the flexibility to transfer brands, beer industry operators must focus more on not only how to gain these customers, but also how to keep them loyal to your brand. This is aided by successful, persuasion-based, and one-of-a-kind marketing methods that entice customers to join.

It also necessitates an investment in customer research to determine their wants, requirements, and preferences, which must then be incorporated into the manufacturing and brewing processes. Customers must own up to the brand and become loyal, thus the players must aim on improving product quality and establishing pints where customers own up to the brand and become loyal. Customers in the beer sector have distinct personalities, necessitating product and market segmentation through the provision of various packaging types at various costs, as well as innovation.