Answer to Question #248424 in Marketing for Pein

Question

1. Wether to standardize or adapt a product will be one of the central decisions an international marketer makes. Questions:

Select a global product which is available in the Philippines. What was standardized or adapted? Why did the marketing team make these choices?

Answer 1

In the electrical machinery, the components that were standardized are thin films and substrates, membrane switches, electron tubes and emitters and integrated circuits.

These components of the electronic devices were standardized to enable the semiconductor manufacturing companies to appropriately do fabrication. Appropriate fabrication makes an electronic devices to work efficiently and effectively. In addition, appropriate fabrication helps the device to meet the global standards, hence, compete favourably in the global market.