Answer to Question #248427 in Marketing for Pein

Question

When is Standardized International Advertising necessary/appropriate? Give 1 example. Include photos of the standardized advertisement used by the brand. 

Answer 1

It is necessary when the cost is the only element that is considered in the foreign market. Through standardization, a multinational company is able to reduce production costs and increases profit. Example of a firm that utilizes this is Coca Cola