Answer to Question #236478 in Marketing for rossy

Question

Identify and discuss at least four technological and four socio-cultural changes that may affect your customers/consumers in a KwaZulu-Natal environment. Discuss how each will affect the needs of the customer.  

Answer 1

Technological integration: the use of internet-connected services and facilities will enhance the efficiency and effectiveness of a business, thus, motivating customers.  

Customer satisfaction: if there is consumer satisfaction, then they will continue engaging with the business services. 

Attitudes of the employees: when the employees have positive perceptions and attitudes towards customers, they will feel appreciated and embrace services more. 

Safety: assured safety for customers enhances high purchase rates, thus, promoting a business.