Answer to Question #234598 in Marketing for Sheehama Asser

Question

Kwazulu –Natal, a coastal South African province, is known for its beaches, mountains and savannah populated by big game. The safari destination Hluhluwe-iMfolozi Park, in the northeast, is home to black and white rhinos, lions and giraffes. Durban is an Indian-influenced harbor city and a popular surfing spot. Cultural villages around the town of Eshowe showcase the traditions of the indigenous Zulu people

 

A Namibian company Namib mills that is entering the South African market Kwazulu – Natal in Pietermaritzburg hired your service as a Marketing. Consultant. You are required to critically discuss the models, concepts, strategies and theories that may be useв for your product to be realized for the selected target market. (Discuss how it may help your product to be realized).

Answer 1

Pricing strategy- the company should consider using a pricing mix to attract the new market and identify its product from the local competitors. I am essential to use a slightly low but standard price as ac competition-based approach.

Use social media marketing- I will advise the company to leverage today's opportunities in social media. Most people in the market are serving the internet through social media platforms like Facebook, tweeter and Instagram. This marketing strategy would help create awareness of their product in the market.

High-quality product- to identify the product from the local operators in the market, producing high-quality products will help them build a brand and achieve successful product positioning.