Answer to Question #234457 in Marketing for Theresia Mbendeka

Question

• As a marketing strategist you are required to critically analyze the Weather Climate, Environmental policies, Climate change, Pressures from NGO’s, Natural disasters, Air and water pollution, Recycling standards, Attitudes towards green products, Support for renewable energy how they may influence or help your product to penetrate the said target market. 

Answer 1

These elements are mostly concerned with the natural (environmental) environment. They are intertwined with environmental protection and pollution - air, water, noise, and land pollution. At the moment, efforts are being done to protect the environment on a global scale. Such attempts could impose limits on the use of natural resources, raw material costs, product quality, manufacturing processes and technologies, waste disposal, pollution control measures, and so on. These characteristics have an impact on a variety of aspects of product production, distribution, and disposal. As a marketing strategy, I must recognize that people desire higher-quality items at a lower cost, but not at the expense of their quality of life. The availability and use of natural resources, pollution and pollution control measures, current legal provisions, ecological awareness and use of eco-friendly products, corporate contribution to environmental protection, and the work of national and international agencies/organizations for environmental protection will all be assessed as part of the ecological environment analysis for effective market penetration of the product.