Answer to Question #234293 in Marketing for Theresia Mbendeka

Question

discuss and analyze how political and environmental factors involved in King Lager to penetrate in kwazulu-natal market

Answer 1

Political and environmental factors significantly influence market penetration for the company; some include legal considerations such as business regulations surrounding business operations within the market. The government limitations in the market are essential to consider to develop strategies to leverage opportunities and obey the government involvement. Other factors are the sociocultural, demographics and economic conditions; these elements form an integral part of the business environment and determine the way of penetrating the market including the type of marketing approaches to build a brand. Local operators in the same industry form part of the business environment, and this is important to consider to develop penetration strategies that would outshine the competitors and create awareness about the new brand in KwaZulu-natal market.