Answer to Question #227487 in Marketing for Kay

Question

Assess the value of the factors that should be considered when using e-mails to communicate with the media.

Answer 1

Considering Audience When Communicating Through Email

When contemplating an audience, one should consider their views and motives, as well as their schooling, expertise, reading level, corporate role, and environment. When drafting a message, it's a good idea to think about these questions regarding the intended audience.

Considering Content When Communicating Through Email

One should not rely on email for too much communication. One should consider using topic lines to his or her advantage. Messages should be kept simple and to the point. one should be courteous and pay attention to his or her tone.

Considering Mood When Communicating Through Email

The tone of an email is determined by word choice, syntax, capitalization, letter case, word count, opening, closure, and additional graphic cues such as symbols and emoji.

Considering Language When Communicating Through Email

One should not rely on email for too much communication. One should consider using topic lines to his or her advantage. Messages should be kept simple and to the point. One should be courteous and he or she consider examine his or her tone.