Answer to Question #225464 in Marketing for Sheehama Asser

Question

Select a Namibian company with a specific product of your choice that is entering the South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you are required to critically analyze the general environmental factors how they may influence or help your product to penetrate the said target market. ​​(50 marks)

Answer 1

The selected company is Namib Mills. This is a food firm that makes a diversity of food products using raw materials to produce pearl millets. The company’s main product is pasta. The Namib Mills’ pasta is entering the South African market Kwazulu-Natal in Pietermaritzburg. As a marketing strategist, I will ensure the following marketing strategic factors are embraced to facilitate the penetration of pasta in the said target market. I will ensure a quality product, service, and affordable pricing of pasta to attract more consumers and win the competition from other related products. Therefore, these three global marketing strategies will enhance the well-known international appeal of pasta as a product from Namib Mills.