Answer to Question #224324 in Marketing for Sandy

Question

Health and Nutrition Start-Up, Habit makes consumer debut with a range of innovative & delicious Products. The Habit Super Shake is a daily nutrition drink for the entire family. A glass of Habit Super Shake covers all your essential nutrition requirements. It consists of all crucial fibers, healthy omega, vitamins, and minerals with zero added sugar to give a super start to your day. Considering that they have entered in the consumer market for the first time, how the brand should be positioned in the market?

Answer 1

Brand positioning is the process of designing the firm's offerings and imagine to occupy a unique place in customers' minds of the target market. Therefore some of the strategies the super habit shake should use to position its product in the market are pricing strategy, market differentiation, and improved value. The management should ensure that its market differentiation elements of the product such as showing how its product is different or has added advantage compared to their rivals. In the case of a super habit shake, the product is zero added sugar, and consisting of all fibers may be added benefit of the product. Secondly, the buyers should understand the additional values such as essential fiber to establish a good market share before entering the market. Furthermore, the firm is entering the need for the first time. They should lower their prices, package their products into affordable sizes, and include discounts and gifted as their pricing strategies to gain a significant market share.