Answer to Question #223950 in Marketing for solomon

Question

based on Ethiopian country do you think that culture can influence the International Marketing Process? how? give example

Answer 1

Yes, Ethiopian culture influences international marketing process since the country consists of diverse culture that has a deep influence on product choice, motivation and life style of customers. Cultural influence is shown by how many customers prefer to purchase same product. For example, international traders need to redesign the marketing strategies of their product to suit the diverse culture practiced in the country.

Yes, Ethiopian culture influences international marketing process since the country consists of diverse culture that has a deep influence on product choice, motivation and life style of customers. Cultural influence is shown by how many customers prefer to purchase same product. For example, international traders need to redesign the marketing strategies of their product to suit the diverse culture practiced in the country.