Answer to Question #224322 in Marketing for Sandy

Question

Health and Nutrition Start-Up, Habit makes consumer debut with a range of innovative & delicious Products. The Habit Super Shake is a daily nutrition drink for the entire family. A glass of Habit Super Shake covers all your essential nutrition requirements. It consists of all crucial fibers, healthy omega, vitamins, and minerals with zero added sugar to give a super start to your day. Considering that they have entered in the consumer market for the first time, how the brand should be positioned in the marke

Answer 1

1. Determine your current brand positioning.
2. Identify your competitors.
3. Conduct competitor research.
4. Identify what makes your brand unique.
5. Create your positioning statement.
6. Evaluate if your positioning works.
7. Establish an emotional connection with prospects and customers