Answer to Question #208402 in Marketing for sitha

Question

Name and briefly explain the three types of APPEALS marketers can use to get the desired response out of their advertising message.

Answer 1

Marketers use appeals to get desired response out of their advertising message which includes; firstly, logos which are evidential in an attempt to show the logical connection between a set of evidence and a consequence. Secondly, marketers use pathos which involves an emotional appeal. It attempts to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Lastly, marketers use ethos which is based on moral standing. It depends on moral knowledge and expertise.