Answer to Question #207232 in Marketing for GOG

Question

SUBJECT : SERVICE MARKETING

What factors are evaluated while positioning services in a competitive market , give 8 factors with elaboration ?

Answer 1

Positioning services in a competitive market is about defining how you'll differentiate your offering and create value for your market. It's about carving out a spot in the competitive landscape and focusing your company service to deliver on that strategy. Positioning of a service or a product is crucial in creating a picture of how unique the service or the product is compared to others. This calls for evaluation before positioning service in a market and some of the ways are as follows: based on product characteristic or branding in order to show how the service has an added advantage as compared to others. secondly, based on pricing: services should be relatively affordable to the clients to keep up with the competition. Thirdly, the factor of quality: a service should have the best quality as possible to avoid being outdone in the market. Fourthly, competition should be considered before positioning any service so as to find ways of differentiating services to be most competitive. Fifthly, based on service use and applicability: a service should keep at pace with its applicability in the current market. sixth, consider the benefits that will accrue to him or her due to the service. Another point is mapping the market where the ser4vice will be offered and other potential markets. Finally, projection of the risks involved in the provision of the service and how to avoid them.