Management Answers

1. Discuss the mechanisms used in Ethiopian airlines to know customer needs and how satisfy customer needs better than competitors.

2. Critical evaluate the service design process of Ethiopian airlines. Besides, discuss the

influence of marketing, finance, human resource and other operational departments on

service design.

3. Critically discuss the role of total quality management on improving customer satisfaction by applying six sigma principles.

4. Discuss with examples the role of supply chain management to achieve Ethiopian airlines mission, vision and core objectives.

5. Critically evaluate challenges of Supply chainintegration (internal integration, forward,

backward andhorizontalintegration) in Ethiopian airlines.

Assume you are the IT manager of Maryland International College. What kind of information system do you suggest for Maryland International College? What will be the possible benefit of the suggested information system for the college? List at least three benefits of the suggested information system over the existing one?

Discuss the mechanisms used in Ethiopian airlines to know customer needs and how satisfy customer needs better than competitors.

Suppose you are Marketing Strategy Manager at XYZ Supermarket. Your Supermarket uses Loyalty cards to maintain their customer’s data like Purchase History, Delivery Information, Contact and Personal Information etc. The Supermarket uses Loyalty card data to send regular promotional and discount offers to relevant customers. The Supermarket planned to launch their own Ready-to-Cook food items. For this purpose, they asked you to prepare predictive analysis of the products to check the sale capability and target audience for these products.

So as a Marketing Strategy Manager, which of the following Data Mining technique will you use for the above mentioned task and why? (Briefly explain in only 2-3 lines)

• Ø  Classification
• Ø  Association

1. what are the mechanisms used in your organization to know customer needs and how your organization satisfy customer needs better than competitors.

2. Critical evaluate the service design process of the organization. Besides, discuss the influence of marketing, finance, human resource and other operational departments on service design.

3. Critically discuss the role of total quality management on improving customer satisfaction by applying six sigma principles.

4. Discuss with examples the role of supply chain management to achieve organization mission, vision and core objectives.

5. Critically evaluate challenges of Supply chain integration (internal integration, forward, backward and horizontal integration) in the organization.

what are the mechanisms used in any organizations to know customer needs and how the organizations satisfy customer needs better than other competitors?

Discuss the mechanisms organizations to know customer needs and how organizations satisfy customer needs better than competitors