Answer to Question #226149 in Management for miki

Question

what are the mechanisms used in any organizations to know customer needs and how the organizations satisfy customer needs better than other competitors?

Answer 1

Recognizing customer needs includes deep research across your industry and asking your customers lots of specific questions. It is very important to gather in-depth details from your customers through regular communication and be sure you can deliver on their individual needs.

You can also know your customer needs through social media listening which involves tracking and analyzing what is being said about your company or industry on social channels by your customers.

Another mechanism that an organization can use to identify the needs of customers is by conducting voice of customer surveys to collect data from email about the attitudes and expectations of the existing customers.

On the other end, organizations can use the following criteria to satisfy customer needs better than theirs competitors; Connect with a Prospect. To win a customer away from the competitors, you should look for someone influential within the company who could be the organization’s champion.

Breaking the Habit is another way an organization can use to satisfy customer needs better than other competitors and this is achieved through overcoming the fear of the unknown.

Become a Resource. This is achieved through encouraging your customers to ask you questions, and if you don't know the answer, find out. This will make your relationship with them much stickier because even if they're tempted to ditch your product, they'll hesitate to lose you as a source of information