Answer to Question #226066 in Management for Dee

Question

MEDIA RELEASE

The media is a vehicle whereby your organisation can create and nourish relations with its stakeholders. Thus, you should keep the media informed of the organisation’s programmes, projects and activities. In preparing a media release, you should follow the "five Ws and H" approach. In other words, you should answer the questions, When, Where, What, Why, Who and How.

Identify and include a brief media release of your choice.

Discuss the “five Ws and H” approach in your identified media release.

Answer 1

Florida Blue CEO Pat Geraghty Pledges $100,000 in Immediate Aid for Hurricane Recovery

Company expands health care services available for storm victims

NEWS PROVIDED BY

Blue Cross and Blue Shield of Florida

Oct 12, 2018, 17:24 ET

JACKSONVILLE, Fla.. Oct. 12, 2018 /PRNewswire/ - With some hospitals closed or damaged and mobility difficult due to Hurricane Michael, Florida Blue, the leading health insurer in the state, has expanded health care services for members within the impacted area. Members can seek help at any facility and will be covered at the in-network level. The company also has suspended referral and prior authorization requirements for a number of services.

Additionally, CEO Pat Geraghty announced that the company will donate $100,000 to support immediate relief and recovery efforts in areas of Northwest Florida most impacted by the storm, with plans to re-evaluate needs for additional funds in the weeks to come.

The above is a media release with all aspects of news worth knowing through both watching and hearing. It addresses both the five Ws and the H to inform individuals, reason and the period of occurrence.

In the media, Who represents the CEO of Florida blue known as Pat Geraghty. Where in the media represents the Northwest Florida, a region hit by hurricane Michaels. The 'What' part is the price money $100,000 offered by the CEO of the Florida Blue insurance company. Also, there is an improved insurance product to occupants of the disaster hit who are members of the company. The date of publication Oct,12 2018 is the 'When' factor in the media release. It also represent the period the offer takes effect. The reason for the press release 'Why' is salvation of disaster hit individuals and the urgency needed.