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1.3 As a Business Management 512 student, advise the Senior Management of Standard Bank on the future challenges for the bank. (25)
1.2 Discuss driving force that would give Standard Bank a competitive edge in the market. (25)
1.1 Explain the strategic management process that Standard Bank needs to follow to remain competitive and to gain more market share. (40)
Identify the various objectives of marketing departments and provide an example for each.
‘’ The purpose of management courses is to teach students about management and not to teach them to be managers’’ Do you agree or disagree with this statement? Explain. (10)
Identify three criteria Woolworths could use for market segmentation. Justify
your choices.
The use of social media has become a routine part of marketing for many companies. Now, some companies are turning to social media as an environmental scanning tool. Companies can use software tools and analytic techniques to learn about competitors, suppliers, and customers from social media sites like LinkedIn and Twitter. It is important to use a strategic approach to the process to avoid becoming overwhelmed and to have the flexibility to respond quickly to trends or other intelligence that is revealed in the social media sites
Part 1: With so much information available through social media, how can businesses focus their efforts to scan for relevant information?
The use of social media has become a routine part of marketing for many companies. Now, some companies are turning to social media as an environmental scanning tool. Companies can use software tools and analytic techniques to learn about competitors, suppliers, and customers from social media sites like LinkedIn and Twitter. It is important to use a strategic approach to the process to avoid becoming overwhelmed and to have the flexibility to respond quickly to trends or other intelligence that is revealed in the social media sites
Part 1: With so much information available through social media, how can businesses focus their efforts to scan for relevant information?
You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children.Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (Asume that Covid-19 pandemic is over).
