Answer to Question #239409 in Management for suvi

Question

1.1 Explain the strategic management process that Standard Bank needs to follow to remain competitive and to gain more market share. (40)

Answer 1

The bank should concentrate more on customer preference. This recognize strategic issues that should be addressed and guarantee actions taken regarding the results.

The bank should focus on that type of market segments that influences quality service delivery in the bank to a great extent, Choice of segment influences quality service delivery in the bank to a moderate extent