Answer to Question #239280 in Management for jack patz

Question

You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children.Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (Asume that Covid-19 pandemic is over).

Answer 1

One of the primary Porter’s Generic strategies that I would choose to be operational in India  is  focused differentiation, which could enable the brand stand out differently in the foreign country as new. This way, it will attract more customers to purchase from the brand