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The growing appreciation that organisation culture can play a significant role in implementing new strategy has fuelled tremendous debate in the topic, especially in organisations needing to adapt in turbulent environments. In line with this argument, explain to what extent does organisational culture improve organisational performance? Use examples to support your argument.
Starbucks Loyalty Case Study (5 marks)
ILOS: A1, A2, A3
Please read the case study in the following link and answer the following questions in short answers (max. 50 words each).
https://zinrelo.com/loyalty-rewards-case-study-new-starbucks-rewards-program.html
1- Briefly explain the idea of Starbucks' loyalty scheme and how it works.
2- Can we consider the Starbuck app a digital marketing channel? Explain your answer.
3- How does Starbucks use their app to build customer loyalty?
4- Give an example of another real life company that you recommend should create a loyalty app like Starbucks'. Explain your choice and why such an app would be useful for them.
5- At what stage of the customer journey does such an app target customers? Explain your answer
Essay Question 3 Explain why mergers and acquisitions (M&A) have become popular strategy within the organisational development circles in the recent past. Furthermore, discuss the role of the organisation transformation (OT) practitioner in the major phases of the implementation of M&A. Use appropriate examples to illustrate your argument.
Discuss the rewards and performance appraisal components of a performance management model of an organisation of your choice. Further, state why newer, high involvement approaches of performance appraisal are preferred over the traditional bureaucratic models by organisations.
Essay Question 1 Discuss the rewards and performance appraisal components of a performance management model of an organisation of your choice. Further, state why newer, high involvement approaches of performance appraisal are preferred over the traditional bureaucratic models by organisations.
What is the role of internal and external stimuli in consumer buying behavior
Discuss with the aid of examples the strategies that can be used to change consumer attitude towards a brand
Using practical examples, discuss any five social, personal, psychological and cultural factors affecting the demand of airline and tourism services in Africa
Discuss the organizational benefits associated with the monitoring of pre and post consumer purchase behavior
Using a brand of your choice, discuss any four types of consumer buying behaviors or situations
