Answer to Question #227762 in Management for Lucy

Question

which of the 5 distribution channels does McCain Frozen Foods use and why is it the best option?

• Direct Sale:
• Sale through Retailer:
• Sale through Wholesaler:
• Sale through Agent:
• Intensive, Selective and Exclusive Distribution:

Answer 1

The McCain, company uses the retailer option to sell their foods. Selling products through retailers enables the company to have up-to-date inventory options, thus more sales. Retailers maintain customer rapport, thus building customer trust, boosting the number of loyal McCain customers.