Answer to Question #227755 in Management for Lucy

Question

Which of the following statements on the design of products and services are wrong?

 

a.    The design of a product or service is said to “begin and end” with the customer/client

b.   The implicit advantages in the package relating to products and services are the psychological advantages

c.    Peripheral services supplement the core service

d.   The financial function is also involved in the screening process of designing products and services

e.    The preliminary design specifies the components to be included in the product or service package

 

i.         b,d

ii.         d,e

iii.         a,b,c,d

iv.         a,c,e

v.         None

Answer 1

i.         b,d