Answer to Question #213572 in Management for KAM

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

Why is it important (elaborate importance in 8 points ) to measure advertising effectiveness? List various methods (elaborate methods in detail) of measuring advertising effectiveness. What would be the most effective method to evaluate pre and post effectiveness for your company and why ( elaborate in at least 5 points ) ?

Answer 1

The effectiveness of an advert enables the brand to determine whether the ads augur well with the audience or not. It also helps the brand know whether they receive the best returns or otherwise. Advertisement effectiveness helps the brand to measure their ROI, strengths and weaknesses of a given campaigns to adjust accordingly. Methods of measuring the effectiveness of advertisement include but not limited to; pre-test and post-test advertising message; field test and laboratory test,; experimental and survey test; communication and sales effect test and message and media effect test. The most effective method to evaluate pre and post effectiveness for a company is field and laboratory test because they can easily give accurate information.