Answer to Question #211168 in Management for Prabhdeep

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

Explain with elaboration various promotional strategies (explain at least 8 strategies ) to make advertising more effective ?

Answer 1

1.     Social media marketing- one can use Facebook to market for services and products offered. 

2.      Email marketing- this is sending emails to potential customers regarding services and products offered. 

3.     Referral marketing- one customer refers another customer regarding services and products offered. 

4.     Event sponsoring- this is where a firm caters for all the expenses of an event while promoting services and products offered.

5.     Promotions- This is where customers get extra items when they buy services and products offered.

6.     Offering refunds- for instance a customer gets the money back for a spoiled product offered.

7.     Content marketing- this is where all the services and products offered by a firm are advertised to the target audience.

8.     Influencer marketing-For instance, using a TV show to facilitate the target audience to buy services and products offered.