Answer to Question #211085 in Management for Edson Shivambu

Question

 who or what Max Havelaar is. 

What role did Max Havelaar play in establishing fair trade in Europe? 

Answer 1

Max Havelaar was a Dutch civil servant in Java who established fair trade in Europe. He offered a fair price, and the coffee was sold in supermarkets and mass-retailers, therefore reaching a larger consumer segment.